Branding and Packaging

Aquatalia’s new logo, mark and packaging took inspiration from their classic roots and rich heritage of Italian craftsmanship.

Strategy

Aquatalia’s history as a weatherproof brand meant that a new expansion into mens and spring/summer collections would require the new communications to speak to both men's and women's categories across all seasons.

Advertising Campaigns

DTE developed out-of-home, digital, tv and print campaigns over the course of seasons to debut each launch.

Out of home campaigns created by DTE for Aquatalia on yellow cab
Aquatalia's mens collection in New York City's bus stops by DTE Studio.

Digital

A custom designed responsive website along with creative direction and production for content assets for Aquatalia’s digital advertising, e-commerce and email blasts.

Digital platforms redesigned by DTE Studio for luxury footwear brand Aquatalia.
Compilation of digital advertising assets shot by DTE Studio for Aquatalia.

Collateral

Art direction, Design, Copywriting and Production for collateral, direct mail and in-purchase materials.

Social Activations

A fully immersive digital and social experience into the world of #MyAquatalia featuring a behind-the-scenes look at the label's favorite trendsetters wearing their favorite shoes out and about in New York City.